Plan the Car of Your Dreams

Go back in time to 1947 and choose features for your new Ford car.

Description

This activity is based on a 1947 Ford marketing campaign. Visitors are first introduced to the post-WWII conditions and consumer preferences that inspired the marketing campaign. Visitors then select car components from a list of options available in the postwar era. Throughout the activity, text bubbles are used to share additional information about postwar car design, car features, pricing, and marketing.

My Involvement

  • Role: Interactive Producer

    • Generated interactive concept and game mechanics
      Managed team of programmers, designers, and contractors
      Led user testing and QA
      Worked closely with museum stakeholders
  • Tech: Photoshop, XML, Basecamp, Omnigraffle, Mantis
  • Year: 2010-2011
  • Museum: The Henry Ford Museum
  • Permanent Exhibit: Driving America


    Driving America is the world's premiere automotive exhibition At 80,000 square feet, this immense exhibit focuses on the influence that the automobile has had on American life and culture.

    Interspersed throughout Driving America are 18 interactive 42-inch multi-touchscreens featuring 12 activities and games. The kiosks also serve as a portal to the museum's extensive digital collection.

  • Link: Driving America
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